Video marketing
TikTok allows videos to go massively viral, allowing brands and regular people to reach thousands of users all over the world on a daily basis. Challenges allow creators to start a trend while increasing brand awareness, with user-generated content acting as fuel to spread the fire. TikTok’s success prompted other brands, such as Instagram, to begin competing for video-related features, introducing Instagram reels in August 2020, which will be available globally in over 50 countries. Creative options and trends, such as using video transitions, prompted creators to jump on the bandwagon in order to go viral on Instagram. The goal of Instagram Reels is to increase user engagement, which has received positive feedback from brands, influencers, and users.
Social media marketing
Although its parent company was recently renamed ‘Meta,’ Facebook and its social media peers are here to stay. The platform had over 1.93 billion daily active users in the third quarter of 2021. In addition, never underestimate the power of word-of-mouth in converting prospects to customers. Even as recently as 2015, a Nielsen report found that 83% of consumers from 60 countries trusted recommendations from people they know, such as friends and family. This trust trend extended to consumer opinions posted online (66 per cent).
Marketing automation
Using AI, big data, and software, automated marketing can handle repetitive tasks like emails and social media posts. While automation can obviously help you make your marketing efforts more efficient, it can also help you provide a more personalised customer experience. In the same way that human tracking of multiple prospects is nearly impossible, marketing automation software can assist you in identifying potential and existing customers’ needs and showing them the right content at the right time in order to convert — and, more importantly, keep them converted. In essence, all of these trends in marketing automation are aimed at the same thing: improving the user experience (UX).
Tell a real story
Storytelling is always important in brand marketing. However, when it comes to selling your product in today’s market, consumers are tired of hearing how you, the brand, believe your goods or services are superior to the competition. They want to know how you delivered on your promises in a way that met their needs and exceeded their expectations.
Using featured snippets
The days of turning to books to find answers to our questions are long gone. Instead, we turn to Google, which has grown to become the world’s largest search engine, processing 1.2 trillion searches per year. Featured snippets respond directly to user questions. Google’s featured snippets are the answers that Google highlights in a box at the top of the organic results page, also known as ‘Position Zero’ in the rankings.
CRAB Network in the first place is a tech-enabled digital marketing agency in Kerala that creates custom strategies for clients based on their goals and needs. Our team of writers, designers, developers, marketers know what it takes to produce the real results online and we keep focusing on the metrics that gave the most results in terms of positive leads and revenue generated.
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