Branding is the personality of a business. Good branding, which is a complex combination of voice, tone, colour palettes, font choices, and storey, leaves a lasting impression and distinguishes a company from its competitors. Effective branding fosters deep loyalty between businesses and consumers when done correctly. Brand design, on the other hand, is not a static beast. It changes and responds to the environment.
Logo Adaptability
Many businesses have realised the value of having a logo that can be scaled up or down and used in a variety of applications. The days of fancy imagery and detailed graphics in logos are long gone. Given the prominence of digital media as a marketing medium, brands must ensure that their logos look neat and tidy even when scaled down for use in a social media post. Shape-shifting logos are another logo trend that we can anticipate. Companies will create a master logo and then different versions of it depending on how the logo will be used.
Focus on Sustainability
Global warming and climate change have progressed from niche concerns of a few brands and consumers to mainstream concerns. When possible, more consumers are making a conscious effort to buy from eco-friendly, sustainable brands, even if it means paying a little more. Furthermore, they expect businesses to demonstrate their commitment to environmental preservation and resolution by offering greener products. Many brands are already responding to these demands by implementing more ethical business processes and sustainable initiatives in order to reduce their environmental impact and maintain customer trust and loyalty.
Quirky Branding
Hand drawn illustrations and bizarre imagery, as well as overlapping elements, asymmetry, and chaotic design, are all part of quirky branding. It’s a trend that’s caught on with a variety of companies, including those in traditional industries like finance and health insurance. Quirky branding is all about breaking the rules and incorporating unexpected design elements to convey a sense of playfulness and uniqueness.
Focus on Building Communities
The pandemic forced individuals to come together as a community and help each other out in difficult times. Brands should adapt their marketing strategies to reflect this shift in consumer sensibilities by focusing on grassroots communication and localising the brand experience. In times of crisis, brands that focus on supporting and nurturing communities will not only stand out from the crowd, but will also gain customer loyalty and trust.
Psychedelic Design
It’s no surprise that the wavy, groovy, ‘70s-inspired design style is making a comeback, given the recent surge in research on the positive mental health effects of psilocybin and other psychedelic drugs. Big, bold, bubbly letters, saturated colours, and layered patterns are all part of this trend. Posters, social ads, and other marketing assets that need to catch a person’s eye benefit from psychedelic design.
CRAB Network is a 21st century Branding Company in Kochi that offers world-class facilities across different disciplines of branding. Ever since our inception, we have committed ourselves to excelling in Brand Naming, Brand Identity, Brand Strategy, Brand Research and various other branding techniques. As a branding agency, we are most proud of our client line up that comes in different scales. We create design solutions for brands and businesses ranging from small startups to established brands.
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