Email Marketing Statistics You Should Know

Email Marketing Statistics You Should Know

When your resources are limited you want to make sure you don’t waste any of your precious time and money. But when it comes to marketing, your business can not afford to ignore an email marketing tool as valuable as it does.

Email marketing involves using email to advertise goods or services. But this is not limited to that alone. You may use email marketing to build relationships with current clients, and/or meet potential clients. Email marketing allows businesses to keep their consumers updated, and to customize their marketing campaigns accordingly. Find it to be one of today’s most cost-effective and conversion-rich forms of digital marketing.

1. The Widespread Usage of Email

The email has made its way from being simple messages amongst academics to a global academic. In 2019, worldwide email users amounted to 3.9 billion users (Statista, 2020). In 2023 this number is expected to rise to 4.3 billion users (Statista, 2020). That is half the population in the world.

If you do business in the developed world, your customers use email, and so should you. No matter how small your business is, you have the power to reach people 24 hours a day, 365 days a year, through email marketing.

2. Billions of Emails Are Sent Daily

Lots of new ways of communication have evolved over the years. Email marketing has remained high despite this growth and is continuing to grow. Having this email marketing stat in mind, the promise of a successful email marketing campaign is hard to overlook.

3. Email Marketing Helps to Grow Your Business

There may be plenty of discussion about social media and loves likes and tweets, but that doesn’t mean email marketing is less important anyway. Research results from this study indicate that when it comes to attracting & maintaining customers, email marketing tops the list as opposed to organic search, paid search, and social media. Not to say that Facebook isn’t important to your company, but there’s no competition with email marketing when you’re looking for direct impact and scope.

4. brands using emoji in their email lines had a higher open rate.

Emoji attracts the receiver’s eye and lets your email stand out in a noisy inbox. Moreover, they are perfect to express the sentiment, and a bonus advantage is that they can substitute words that otherwise wouldn’t suit.

5.A/B testing email campaigns can improve performance

The new email marketing guidelines say: You have to check yourself for effectiveness. The best solution for text, CTAs, subject lines, submit times can be found by leveraging split testing. This will help you get higher open and click-through rates which in turn will lead to increased traffic and sales on the website.