When online competition continues to rise and new websites are introduced, it's time to rethink the marketing strategy for content and invest in SEO. Websites must meet specific search engine criteria such as Google, and this is where the SEO approach becomes very relevant.
1. Snippets Dominate More Search Clicks
Over recent years, Google has grown to provide the user with better search experience, such as Featured Snippets. Featured Snippets usually appear above the organic result number #1, commonly known as "Position 0." To take advantage of this feature and push more clicks to your website, you need to provide clear answers to commonly asked questions on your website. Based on their content, featured snippets are evaluated and boosted to the top which Google has a way to determine. Do not take this phenomenon lightly, as 54.68 percent of Google clicks come from Featured Snippets— proving they push more than half of clicks on the search engine.
2. Influencers Should Be Leveraged for SEO
People often feel inundated by intrusive ads and seek information that they can trust and honest feedback. This has led to an increase in ads for influencers. Customers have a much greater chance of interacting with a trusted and well-known person than they have with an ad. Online marketers and media companies are increasing their investment in marketing influencers because it has produced excellent results. "39 percent of marketers raised their influencer marketing budget in 2018," according to Linqua, and 30 percent of online marketers invested between $25k and $50k on influencer marketing.
3. Secure Websites Are a Must
User protection is another thing that doesn't seem to have much to do with SEO, but the website user experience is very critical. If a user does not feel safe visiting a web page then it is very likely that they will leave fast. Or they may decide not to proceed to your page if they see a "Not Safe" alert appears. This could result in high bounce rates impacting the page's place in the organic search index.
Enabling your site's HTTPS protocol is critical. HTTPS provides Website users with a safe, encrypted and authenticated link.
4. Websites Optimize for Voice Search
Until revolutionary smartphones existed, people searched their desktop computers by plugging words into the search engine boxes. By this activity, keywords were born. Through mobile device usage increases, voice searches are becoming a popular trend among internet users. Not only do these searches on phones but they can also be performed on home voice assistants such as the Amazon Echo, Samsung Smart TV, Voice Pod, etc.
5. Mobile UX Will Determine Your Rankings
A website that does not have a mobile version may in the coming years lose most of its users as mobile web pages are a growing trend that will become even more common in 2020. Especially as more people around the world are having smartphones as more cell phone towers with better connectivity are being installed.
Nevertheless, technology and how people find information from their mobile devices are getting so sophisticated that just having a mobile website isn't enough-the interface has to be easy to read, capture people's attention and then have the ability to answer their questions or at least keep them entertained.
6. Videos as a Source of Information
Just as voice searches are becoming much more common, on-line videos are also rising exponentially. Research by Google and other organizations indicate that 6 out of 10 people would prefer to watch videos online rather than TV. In many ways, YouTube now seems to have become the new TV.
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