Google Analytics
Google Analytics works by including a block of JavaScript code into your website's pages. Once users visit a page on your website, this JavaScript code refers to a JavaScript file that then performs the Analytics monitoring process.
1. Keyword Rankings
The keywords you rate for will tell you a variety of things:
- Whether you choose the right keywords or not- If your site is nowhere to be found for your goal keywords, then you need to shift your approach (at least for now) towards less competitive keywords.
- Whether your platform really is rising or not- Over time, you should see changes in your rankings, as well as the total number of keywords that your site ranks for. Growth in both of these areas will tell you your site is gaining authority and your posts are beginning to pick up more longtail traffic.
2. Backlink Quantity and Quality
Tracking your backlinks will give you some important information such as:
- How successful your techniques for building links are. For instance, if you are building broken links and you get 10 links from 100 emails sent, then you get a pretty solid response rate. Hold on!
- Potential sources for building future connections. Chances are, not every path that leads to your site is one that you have built up yourself. You'll be able to identify potential opportunities for future connections by monitoring your links.
3. Organic Traffic
You'll get a great picture of how effective your SEO strategy actually is by tracking your organic traffic levels over time. With an improvement in organic search rankings with a direct link to your SEO activities, this is one of the most reliable indicators you can get.
4. Bounce Rate
Bounce rate is another measure you'll want to test page by page. That will inform you if you have any bad content bits or pages it kill your overall bounce rate. Hopefully you haven't closed your previous phase Google Analytics report because we're going to use that very same screen to look at the bounce rate.
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