If you're a professional who wants to reach out as a leading think tank in your field, LinkedIn is indeed a great place to get exposure, demonstrate your reputation or experience and build meaningful discussions within your industry community.
1. Improve your LinkedIn profile
By now you have probably created a LinkedIn profile. Moreover, just getting a page — when you want to be a mover and shaker with a big follow-up— does not necessarily help people in your company see you. Here you'll need to take steps to modify and maximize your LinkedIn page to ensure that you pop up in searches related to your skillsets or individual feeds within your industry.
2. Be using Skills, Endorsement deals, and Guidelines
Once you have read your perspectives, experiences you have observed, or consume your business development content, they may want to make sure that you are an actual expert in your field before you take the advice. Although qualifications, sponsorships, and recommendations aren't directly related to community engagement content creation, they do help ensure that people take their expert opinions to heart.
3. Connect with other industry experts
Connecting with colleagues and other experts in the industry would help you build your network and increase your contact numbers. But it will also allow you to watch what they do and benefit from their insights as well.
If you have a smaller audience do not worry. All you need to do is devote a short amount of time to interacting (networking) with others on the web each day. You can find a mini-program of networking activities in this blog entry which can be completed in less than 15 minutes every day.
4. Using LinkedIn Groups
LinkedIn Groups is a platform that enables professionals to create, maintain and write on community pages about a particular topic. In these workshops, you could see business novices asking questions, and sharing tips with professionals. When somebody posts something interesting, people will talk about it in threads or offer relevant advice.
Able to communicate on these forums or post yourself within your industry-related group will help you engage with others who might be interested in your thoughts and eventually create further contacts or followers. By raising your question or calling them to answer, you can encourage them to start a broader discussion in which you can then engage to demonstrate your skill and credibility on the subject.
5. Compile longer-form observations or thoughts connected to your profession or industry
Beyond sharing your skills, achievements, and minor career-related updates, you can not forget the most important aspect of thought leadership: wanting to share your ideas. Your opinions, observations, or big ideas may not always fit well with a small post or article, so be sure to write blog posts about your business-related articles on your page too. You can post on LinkedIn's Publish page, or share a blog post from your own website or medium.
6. Test & Research with posting photos or videos on LinkedIn
LinkedIn is not just a forum for your learning video and quick text-based updates like Facebook and Twitter, but also an evolving social network that continues to embrace and include live videos, uploaded videos and photographs in its streams. So try sharing a picture including a text post before you go sharing an update about your job or business. Alternatively, if you truly want to exchange long-form guidance, try posting a video.
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